A CRM for the forecourt.

Enquiries, stock, prep costs and the deal in one place. Built for independent UK used car dealers.

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14 days free. No card needed.

Type a reg to add a carEvery enquiry in one inboxMargin on every deal
Autotrader enquiry

“Is the Golf still available? I’ve got a Fiesta to part-ex.”

AMAlex Morgan · 09:42
9:41
Northgate Motors
Morning, Jamie.
Saturday, 17 October
New enquiries83 need a reply
Test drives3First at 10:30
On the forecourt today View diary
Alex MorganGolf · RK19 LWF
Test drive
Priya ShahQashqai · BT20 HLM
Viewing
4 cars over 45 daysWorth checking the asking prices.
Add an enquiry
Today
Leads
Stock
Diary
Silver Volkswagen GolfVolkswagen Golf1.5 TSI EVO Match · 2019
£14,995RK19 LWF
12 days in stock
This is Motoflo

Every car. Every conversation. One record.

Open any car and everything about it is right there. Who asked about it, what was said, what it cost you and what happens next.

Stock · Volkswagen Golf · RK19 LWF
Silver Volkswagen Golf

Volkswagen Golf RK19 LWF

1.5 TSI EVO Match · 2019 · 48,260 miles · Silver

MOT to 5 Oct 202712 days in stockTest drive Sat 10:30
Asking£14,995

Conversation Autotrader

AM
Alex MorganAssigned to Jamie
Is the Golf still available? I have a Fiesta to part-ex.09:42 · Autotrader
Hi Alex, yes it is. What reg is your Fiesta?09:44 · Jamie
It’s FN16 KXP, about 62,000 miles. Could I see the Golf Saturday?09:51 · WhatsApp
Saturday at 10:30 is yours. Bring the Fiesta and its V5C and I’ll value it while you drive.09:53 · Jamie
Reply on WhatsApp…

What it owes you

Bought£11,800
Prep£434.85
Asking£14,995
Spread£2,760

Next step

Test drive with AlexJamie · licence checked · part-ex FN16 KXP

Part-ex FN16 KXP

Ford Fiesta 1.0 Zetec2016 · 62,400 miles · MOT to Mar 2027
Trade£4,250

On this car

  1. Bought at auction
  2. Valet, tyres and service
  3. Photos and video added
  4. Listed on Autotrader
  5. Price checked against market
  6. Enquiry from Alex Morgan
  7. Replied in 2 minutes
  8. Part-ex details in
  9. Test drive booked
  10. Build the deal
  11. Handover and paperwork
  1. 1
    Every message lands on the car.Autotrader, WhatsApp, Facebook or the phone, it’s all one conversation, and anyone can pick it up.
  2. 2
    Every cost is counted.Prep bills go on the car as they land, so you always know what it owes you.
  3. 3
    The next step is always clear.Nobody has to ask who’s dealing with it or what happens next.

From first message to handing over the keys.

Three screens your team will live in. Go on, use them.

Leads

Every enquiry. One inbox.

Autotrader, Facebook, Instagram, WhatsApp, your website and the phone. Each enquiry arrives with the car it’s about, and lands with someone straight away.

AutotraderFacebookInstagramWhatsAppWebsitePhone
Stock

Type the reg. The car fills itself in.

Make, model, colour, fuel and MOT history in one go. Then put every prep bill against the car as it lands, so you always know what it owes you.

Try RK19 LWF, KT16 JVP or BT20 HLM
Deals

Do the part-ex sums with the customer sat there.

Car, part-ex, warranty and finance on one sheet. Move the allowance and watch the balance and your margin change as you talk.

Leads · Northgate Motors
All enquiries 8 new
AM
Alex MorganAutotrader enquiry · Assigned to Jamie
RK19 LWF
Replying on WhatsApp · stays in this preview
Stock · Add a car

Example cars:

Silver Volkswagen Golf

Volkswagen Golf

1.5 TSI EVO Match · 5 door

RK19 LWF
Year
2019
Colour
Silver
Fuel
Petrol
Mileage
48,260
MOT to 5 Oct 20272 passes on record
Bought£11,800
Prep£434.85
Asking£14,995
Spread£2,760.15
Deals · Alex Morgan
Volkswagen GolfRK19 LWF
£14,995
Part-exchange FN16 KXP

Ford Fiesta · 2016 · 62,400 miles · trade value £4,250

Warranty

Finance proposal not started

Deal summary

Ready for Alex.

Volkswagen Golf£14,995.00
Warranty£299.00
Part-ex allowance−£4,250.00
Balance to pay£11,044.00
Your estimated margin£2,899.15
Send order form

Everything else the forecourt runs on.

See every deal at a glance.

Move a deal from first enquiry to sold. Nobody has to ask where things are up to.

New 2
Omar HussainQashqai
BT20 HLM£16,995
Sophie BennettFiesta
KT16 JVP£6,995
Test drive 1
Alex MorganGolf
RK19 LWF£14,995
Negotiating 1
Hannah ClarkePolo
YC20 PKD£11,495
Sold 1
Ben CarterGolf
BK18 RMT£12,995

Spot cars going stale.

4over 45 days
Under 1512
15 to 4512
Over 454

Every cost on the car.

Purchase£11,800.00
Prep & transport£434.85
Recorded cost
£12,234.85

Book test drives in two taps.

Fri9
Sat10
Sun11
Mon12
Tue13
10:30 Alex MorganLicence checked

Bring customers back.

MOT, service and warranty reminders go out on time.

MOT due · BK18 RMTIn 30 days
Service due · RK19 LWFSent

Everyone sees what they need.

Dealer principalMargins and reports
SalesLeads, viewings, deals
PrepJobs and costs

Know what’s actually earning.

Cars sold each month, margin per car, where enquiries come from and how long each car takes to sell.

May9 Jun11 Jul8 Aug14 Sep10 Oct12

Paperwork done before they arrive.

Order form, margin scheme invoice, e-signature and handover checklist, all on the deal.

Order form signedA. Morgan
Margin scheme invoice
Handover checklist · keys, V5C, service book

The app, out on the forecourt.

Reply to the enquiry, check the stock and build the deal without walking back to the office.

9:41
Northgate Motors
Leads
Search enquiries
Needs a reply · 3All · 8
AM
Alex MorganGolf · RK19 LWFIs the Golf still available?Autotrader
PS
Priya ShahQashqai · BT20 HLMSaturday at 12 works for me.WhatsApp
DB
Daniel BrooksFiesta · KT16 JVPCould you send the service history?Facebook
HC
Hannah ClarkeGolf · RK19 LWFCan I leave a deposit over the phone?Website
Today
Leads
Stock
Diary
9:41
Northgate Motors
Stock
28 cars · 4 need a price review
Search a car or reg
£14,995
Ready12 days in stock
Volkswagen Golf2019 · 48,260 miles
RK19 LWF
£6,995
In prep38 days in stock
Ford Fiesta2016 · 54,910 miles
KT16 JVP
Add a car by reg
Today
Leads
Stock
Diary
9:41
Alex Morgan
Build a deal
Volkswagen GolfRK19 LWF£14,995.00
Part-ex allowance
£4,250.00
Warranty
6 months · £299
Customer balance£11,044.00
Estimated margin£2,899.15
Review order
Today
Leads
Stock
Diary
Source, car and message together.Price, prep and days in stock.The balance as the figures change.

Moving over is the easy bit.

Bring what you’ve already got. Your spreadsheets are a fine place to start.

Step 1

Send us your lists.

Your stock and customers, straight out of the spreadsheet you use now.

Step 2

We set it up with you.

Your team, your logo and where your enquiries come from.

Step 3

Carry on selling.

Everyone logs in on their phone or laptop and picks up where they left off.

Simple monthly pricing.

Every plan starts with 14 days free. No card needed.

Forecourt

For a small independent.

£399
per month + VAT
  • Up to 3 people
  • Up to 50 cars in stock
  • Leads, stock, deals and phone app
  • Help getting set up by email
Start free trial
Most dealers

Dealership

For a busy single site.

Let’s talk
Priced for your team and stock
  • Up to 10 people
  • Up to 150 cars in stock
  • Everything in Forecourt
  • Set-up session with us
Book a demo

Group

For more than one site.

Let’s talk
Priced across your sites
  • Up to 50 people
  • Up to 500 cars across 3 sites
  • Group and site reporting
  • Rollout planned with us
Book a demo

Prices exclude VAT. Vehicle data and messaging services may be charged separately.

Questions dealers ask us.

Can we bring our stock and customers over from a spreadsheet?

Yes. Send us the spreadsheet you use now and we’ll help you bring your stock and customer list across.

Will our Autotrader enquiries come into Motoflo?

That’s what the leads inbox is built for. Ask us on a demo which channels are live for your account.

Can the team use it on their phones?

Yes. The phone app covers leads, adding cars with photos and booking test drives, so nobody has to run back to the office.

Where is our customer data kept?

On our own servers in the EU, with backups every night.

What does the margin figure include?

The price less what the car cost you and its recorded prep, plus the warranty spread, less anything you allowed over trade on the part-ex. It’s before VAT and overheads.

Motoflo

See it on your own stock.

Start a 14 day free trial or book a demo. We’ll get back to you the same working day.

Start free trial Book a demo

14 days free · No card needed · Cancel any time